2014
The factory begins.
Dan Tra is founded as a direct manufacturer of 100% pure natural rattan — raw cane to finished piece, all under one roof.
Our story
One factory. Every strand natural. Rattan, the way it should be made.
We are a direct rattan factory in Vietnam, founded in 2014. One workshop, 965 people, 765 of them weaving by hand.
Worker grading raw natural rattan poles at Rattan.Furniture's factory, Vietnam
“"Anyone can sell you a chair. We make chairs that are still in a hotel lobby years after the order shipped. That takes real rattan, and people who care. That is the only way we have ever worked."
The chapters
Our story, honestly told.
Short enough to read with a coffee.
2015
The first export container.
Our first full container ships FOB from Cat Lai Port, Ho Chi Minh City
2018
Scale, without losing the hand.
The workshop grows to a 54,000 m² (5.4 ha) facility. Today it runs with 965 people, including 765 skilled weaving artisans.
2020
Global names, local hands.
Our natural rattan reaches buyers including IKEA and Walmart, alongside boutique hospitality across Vietnam.
2024
A factory you can see.
We open the floor to importers. Live video walk-through any working day. Half our buyers have visited in person; the other half on a video call. Both work.
What we believe
Four things we won't compromise on.
If a buyer asks us to skip one of these, we lose the order. We have — more than once.
100% natural rattan. No exceptions.
Every piece is pure natural rattan — never synthetic or PE. It is what we specialize in, and what we will not water down.
Hand first, machine second.
Every chair is woven by one of our 765 in-house artisans. Machines do what machines do better — cutting frames, sanding, finishing. Weaving stays human.
Licensed, traceable sourcing.
We buy cane only from licensed harvest zones, and control quality with moisture-controlled drying and per-batch moisture testing before packing.
Open by default, fast to answer.
Visit any working day, or video-call the floor. A real person on the sales desk replies within 24 hours — not a chatbot. Once a project starts, the line moves fast.
The people you'll talk to
You will not meet a chatbot.
Real people run the day-to-day. They reply, they sign quotes, they walk you through the floor.
Co. Founder
Le Vo Song Anh
direct factory ownership, sets every standard
Sales Director · Europe
Trần Ngọc Linh
replies in ENG within 24h
Production Lead
Nguyễn Văn Hùng
oversees the weaving floor and 765 artisans
Quality Control
Phạm Thị Mai
per-batch moisture testing before packing
Still answering the phone.
If you've read this far, the next step is short. Tell us what you're sourcing, or plan a factory visit.