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A factory is the people in it. And the villages around it.

We do not run a CSR programme. We run a factory whose work belongs to twelve craft villages and three hundred and fifty pairs of hands. This page is about them — who they are, where they live, what eight years of partnership has actually changed.

Phú Vinh, Hà Nội — Trần Thị Hoa, 19 years on the loom.
Phú Vinh village · May 2024
The film · 4:12

A morning in Phú Vinh.

Filmed in the homes of three weavers across two days. No script, no narration — the room, the loom, the hands, the children coming home from school. Press play.

PHÚ VINH · 2018 → today
The longer story

Why we tied our factory to the villages.

The first chair we shipped to Marseille in 1994 was woven by a woman named Bà Lan, in her front room, on a loom her father built. We bought from her by the chair, like everyone else. We still know her. She is still weaving.

For twenty years that was the model — pay the weaver per chair, hope the loom runs next month, hope her daughter does not move to Saigon. By 2017 most of the daughters had moved to Saigon. The looms were going quiet. We did the maths and realised we had two options. Find a cheaper supply chain. Or commit, in writing, to long contracts and fair pay, and try to make staying in the village a real choice.

We picked the second one. Not out of charity — out of self-interest. The chair that goes to Copenhagen is woven by hand. If the hand goes, so does the chair. So we signed five-year supply agreements with the Phú Vinh weavers in 2018. Then with Bao La in 2019. Then with the rattan-grower cooperatives in the highlands. We made the books visible to anyone who asked.

Eight years on, three hundred and fifty people earn a living through this factory. Forty-two of their children are in school on a bursary we co-fund. Two villages have running water that did not before. None of this is a side-project. It is the supply chain. The factory does not work without it, and we are not interested in pretending otherwise.

What we actually do

Six commitments. Each one measurable.

Not a pledge wall. A short list of programmes — with budgets, timelines and named owners on the inside of the factory.

01

Livelihood & Fair Pay

Steady, year-round orders. Piece rates 1.6× the regional average. Paid monthly, not per-chair, not in arrears.

02

Skills & Training

Quarterly workshops on technique, finishing and on-loom safety. Senior weavers paid to mentor the next generation.

03

Craft Preservation

Documenting weaving patterns village by village. A small bursary brings teenagers onto the loom for a paid summer.

04

Health & Welfare

Annual checkups for every weaver. Maternity allowance for our women weavers. Insurance contributions matched 1:1.

05

Children & Education

Forty-two scholarships for weavers' children since 2018. Soft-skills classes hosted at the factory each summer.

06

Village Infrastructure

Workshop roof repairs, clean-water wells in two villages, a paved access road in Phú Vinh — co-funded with buyers.

Meet the makers

Five of the three hundred and fifty.

Real names, real villages, words they said to us out loud. Photos taken on the loom, not on a backdrop.

Master weaver · 19 years

Trần Thị Hoa

Phú Vinh, Hà Nội

My grandmother taught me. I taught my daughter. The loom keeps the family together — and the family keeps the loom alive.

Frame builder · 24 years

Nguyễn Văn Sơn

Bao La, Thừa Thiên Huế

I have built frames for chairs that ended up in hotels I will never see. That is fine. The chair carries my work to the world.

Bamboo splitter · 11 years

Lê Thị Mai

Tăng Tiến, Bắc Giang

Every cane is different. You feel the weight of it before you cut. The cane tells you what it wants to be.

Cooperative lead · 16 years

Phạm Văn Đức

Phú Bổn, Gia Lai

For one cane we cut, three saplings go in. The forest is more crowded now than when I was a boy. That is the point.

Pattern weaver · 7 years

Hoàng Thị Lan

Hòa Bình

I came back from the city to weave. The pay is fair. I see my children every evening. That is not a small thing.

The journey

Eight years. Six milestones.

A long-term commitment, not a campaign. The dates are real, the contracts are filed, and the next milestone is already on the wall.

  1. 01
    2018
    First long-term contract with Phú Vinh weavers in Hà Nội. 24 looms, year-round work.
  2. 02
    2019
    Replant covenant signed with five cooperatives in Kon Tum and Đắk Lắk. 1:3 ratio.
  3. 03
    2020
    First scholarship cohort — eight children of weavers, mostly daughters, mostly to high school.
  4. 04
    2021
    Maternity allowance and insurance match rolled out across all partner villages.
  5. 05
    2022
    Coastal-grade finishing line opens with weavers from Quảng Nam. New craft, new income.
  6. 06
    2024
    14,200 saplings planted. 42 scholarships running. 350+ artisans on the books.
From the villages

A diary, not a brochure.

Photographs from the looms, the kilns, the scholarship ceremony, the village festivals. Updated as we go.

06 / 06Media library
Diary
2024
Updated as we go
Photo diary · 2024
From the villages
Twelve villages, three hundred and fifty hands. Photographs taken on the loom, not on a backdrop.
Villages
12
Across 4 regions
Frames
06
/ 06 in the diary
What your order means

One container. A village quarter.

An honest accounting of what a single order does to the books in the villages we work with. The numbers move with the size of the order — these are for one 40-foot container.

STEP 01
1 container
40-foot · roughly 240 chairs
STEP 02
12 families
Earn 3 months of stable income
STEP 03
720 canes
Are harvested across 5 cooperatives
STEP 04
2,160 saplings
Go in the ground at a 1 : 3 ratio
STEP 05
8 villages
Touched along the supply chain
Partners & recognition

Who walks alongside us.

Audit bodies, fair-trade networks, local women's unions, development partners. The list we can email you in full on request.

/amfori BSCI
/WFTO Asia
/Fair Trade Vietnam
/FSC Vietnam
/Craft Link Hanoi
/GIZ · German Development
/UNESCO Hà Nội
/Pleiku Women's Union
Get involved

Three ways to make this real.

Whether you place an order, share a story, or co-fund a programme — every one of these reaches a named family in a named village.

01

Place an order

The most direct support: stable demand. Every container is three months of work for a dozen families.

Get a quote
02

Share the story

Tag the maker. Run a video on your own channels. We will help you film at the village if you visit.

Request press kit
03

Co-fund a programme

Sponsor a scholarship cohort, a training course, or a village-infrastructure project. Audited, named, dated.

Talk to programmes
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