Three generations. One workshop. Forty years of rattan.

We are a family-owned factory in Gia Lai, Vietnam. We started in 1986 with six looms behind a house and we still answer to the family that started it. Here is how we got from there to here.

Trà Đa Industrial Zone, Pleiku — the floor today.

“
You can buy a chair in a day. We make chairs that are still in dining rooms when the people who bought them are gone. That takes time. That takes people who care. We have not been in a hurry since 1986 and we do not plan to start.
— Trần Minh Đức
Founder, second generation. Started weaving at 14.

The chapters

Forty years, six chapters.

A short, honest version. Long enough to mean something, short enough to read with a coffee.

1986

A workshop behind the house.

Ông Trần Văn Hùng — our grandfather — starts weaving baskets for the local market in Pleiku, Gia Lai. Six looms, twelve weavers, one buffalo cart that takes finished work to town on Tuesdays.

1994

The first export container.

A buyer from Marseille walks into the workshop looking for outdoor lounge sets. We ship our first 40-foot container to Europe. The order is for 240 chairs and it nearly breaks the workshop. We deliver it three weeks late, and the buyer comes back the next year.

2003

The factory in Trà Đa.

We outgrow the village. Move into a 6,000m² facility in the Trà Đa Industrial Zone, twenty minutes from Pleiku. Sixty weavers, four kilns, a proper QC bench. The looms come with us.

2014

Hospitality finds us.

A boutique hotel group in Hội An asks for 600 chairs that won't warp in coastal humidity. We develop our synthetic-rattan line. It now accounts for a third of orders.

2019

Replanting becomes policy.

We commit to a 1:3 replant ratio with five rattan-grower cooperatives in Kon Tum and Đắk Lắk. Every cane harvested, three saplings go in the ground. Audited yearly.

2024

A factory you can see.

We open the floor to importers. Live video walk-through any working day. Half our buyers have visited Pleiku in person. The other half have done it on a Zoom call. Both work.

What we believe

Four things we won't compromise on.

If a buyer asks us to skip one of these, we lose the order. We have, more than once.

Hand first, machine second.

Every chair is woven by a person whose name we know. Machines do what machines do better — sanding, finishing, cutting frames. Weaving stays human.

The plant grows back.

Rattan is a vine that regrows in 7–10 years if you replant. We do, three saplings for every one harvested, in five cooperatives we audit yearly.

Open by default.

You can visit any working day. You can video-call the floor. You can ask for the QC sheet and the wage record. We show you because we have nothing to hide.